• Independently redesigned (Figma) and deployed landing page based on user engagement and interaction data, increasing click-through rates for a $1.8B frozen foods delivery company.

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• Conceptualized pitches for social media activations, wrote social copy, and compiled media lists for health and wellness brands.

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• Optimized client social media channels through weekly competitor monitoring, introducing impression and engagement KPI’s, and analyzing KPI success on a monthly basis.

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• Combined trend and sentiment analysis, media outreach on Cision, and consumer segmentation to create digital marketing strategies.