• Develop brand strategy briefs and presented internally to Design Teams. 

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• Compile weekly competitor, industry, and social media reports and presented to multiple Global Fortune 500 and Fortune 100 consumer tech clients.

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• Perform competitor analysis and consumer segmentation to guide client brand decisions for healthcare clients, consumer tech clients, and the the world's leading manufacturer of an industrial product.

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• Use engagement monitoring software, Cision, to identify consumer trends. 

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• Analyze digital footprint of influencers to determine potential brand risk for multiple Global Fortune 500 CPG food accounts.

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• Compiled and organized media lists and media kits for non-profit organizations.