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WEBER SHANDWICK MARKETING STRATEGY INTERN

Consumer segmentation, influencer risk analysis, and market research.

ROLE: Marketing Strategy Intern.

YEARS: 2020-2022.

RESPONSIBILITIES  

  • Develop brand strategy briefs and presented internally to Design Teams. 

  • Compile weekly competitor, industry, and social media reports and presented to multiple Global Fortune 500 and Fortune 100 consumer tech clients.

  • Perform competitor analysis and consumer segmentation to guide client brand decisions for healthcare clients, consumer tech clients, and the the world's leading manufacturer of an industrial product.

  • Use engagement monitoring software, Cision, to identify consumer trends. 

  • Analyze digital footprint of influencers to determine potential brand risk for multiple Global Fortune 500 CPG food accounts.

  • Compiled and organized media lists and media kits for non-profit organizations.

IN COMPLIANCE WITH CONFIDENTIALITY GUIDELINES, I CANNOT SHARE DETAILS ABOUT CLIENT PROJECTS OR DISCUSS CLIENT INFORMATION.

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