MAGAZINE DESIGN
As a graphic designer for STITCH Magazine, Northwestern's fashion publication, I designed page layouts for Print using Adobe InDesign, Adobe Photoshop, Adobe Illustrator, and Procreate. I also created cover designs and animations for the Digital counterpart of the publication.
MAGAZINE STRATEGY
For a Northwestern Journalism course, I was challenged to develop a package for WIRED Magazine to broaden their readership.
Utilizing consumer segmentation, market analysis, and research on WIRED's existing economic and stylistic structure, I developed a content strategy plan to gain a more diverse range of consumer ages and genders.
Finally, I developed Content Guidelines, a Style Manual, and Sample Content for "The Social Package" of WIRED.
Final proposed package for the "The Social Issue" of WIRED.