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MY RESPONSIBILITIES  

  • Collaborate closely with research teams to implement strategy briefs.

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  • Engage in brainstorming sessions with five-member Design Team for earned media campaigns.

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  • Create compelling pitches and present internally to the Design Team.

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  • Deliver final pitches to clients for "Only On Airbnb," RXBAR, and Bear Naked Granola.

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  • Leverage Adobe Suite to create visual content and social media mock-ups.

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  • Craft engaging copy for social media platforms.

MY CLIENTS

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ONLY ON AIRBNB

HIGHLIGHTED WORK

AIRBNB WAS MY MAIN ACCOUNT FOR 2 YEARS!

I collaborated with a 5-person Design Team in San Francisco to create unique "Only On Airbnb" stays, and saw my contributions go to market. We each pitched ideas, collaborated on the best ones, and then brought them to life with our client.

FOUR PITCH REQUIREMENTS:​

  1. A location built or preexisting.

  2. A tie to a social event. 

  3. A relevant time (such as a holiday or movie release).

  4. A celebrity "host."

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Internal pitch for Holiday activation. 

EXCEPTIONAL OUTCOMES AMONG CONSUMERS

2 BILLION SOCIAL IMPRESSIONS.

12,000 PRESS HITS.

25.7 MILLION SITE VIEWS.

95% POSITIVE SENTIMENT.

WEBBY AWARD 
"BEST SOCIAL SERIES." (2020)

DIGIDAY AWARD 
 

"INNOVATIVE USE OF SOCIAL MEDIA" (2020)


IN ADHERENCE TO COMPANY POLICIES, I AM UNABLE TO DISCLOSE OR DISCUSS CLIENT DATA.

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