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ALLIE WICKS

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Consumer-Centric Creativity.

HEY THERE, I'M ALLIE!

I’m a curious and empathetic marketing strategist and designer who places an emphasis on consumer-centricity in every facet of my work. My deep-seated belief in the power of consumer empathy drives me to transform insights into initiatives that authentically connect with audiences. Top agency experience in both research and design, for Webby-award winning activations, enables me to touch projects end-to-end, ensuring every step is cohesive and meaningful to clients and consumers alike.  

I believe that marketing is art and insight, meaning the true value of my work is how it resonates with those who view it. 

CHECK OUT MY RESUME HERE

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Journalism

Marketing Strategy

Design

Fine Art

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WHERE MARKETING STRATEGY MEETS DESIGN

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WEBER SHANDWICK

MARKETING DESIGN

Earned media ideation for award winning campaigns! 

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WEBER SHANDWICK MARKETING STRATEGY

Consumer segmentation, influencer risk analysis, and market research.

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DASH REWARDS

Increasing consumer retention and ROI through a tiered loyalty program. 

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MAGAZINE DESIGN AND STRATEGY

Design for STITCH Magazine, proposed package for WIRED Magazine. 

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TIKTOK AI AD ASSISTANT 

Reducing friction between users and paid advertising content by allowing users to ask questions in real-time.

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MULTI-PURPOSE COOKING GLOVE

Increasing independence, accessibility, and joy in the kitchen for those with limited mobility. 

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SHORT-FORM DOCUMENTARY

"See It To Believe It", highlights the impact of social media on racial rights activism.

ARTISTIC EXPERIENCES BUILT AROUND THE AUDIENCE

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PROFESSIONAL ART EXPERIENCE

I am a sculpting and research assistant, credited in exhibitions internationally. 

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ARTWORK

I am an mixed-media artist who works in painting, photography, and sculpture. 

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