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ALLIE WICKS

Consumer-Centric Creativity.

HEY THERE, I'M ALLIE!

I’m a curious and empathetic marketing strategist and designer who places an emphasis on consumer-centricity in every facet of my work. My deep-seated belief in the power of consumer empathy drives me to transform insights into initiatives that authentically connect with audiences. Top agency experience in both research and design, for Webby-award winning activations, enables me to touch projects end-to-end, ensuring every step is cohesive and meaningful to clients and consumers alike.

I believe that marketing is art and insight, meaning the true value of my work is how it resonates with those who view it.

CHECK OUT MY RESUME HERE

Journalism

Marketing Strategy

Design

Fine Art

WHERE MARKETING STRATEGY MEETS DESIGN

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WEBER SHANDWICK

MARKETING DESIGN INTERN

Earned media ideation for award winning campaigns!

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MCM LOGO AND BRAND DESIGN

Connecting with younger consumers through logo and brand redesign.

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MULTI-PURPOSE COOKING GLOVE

Increasing independence, accessibility, and joy in the kitchen for those with limited mobility.

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WEBER SHANDWICK MARKETING STRATEGY INTERN

Consumer segmentation, influencer risk analysis, and market research.

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DASH REWARDS

Increasing consumer retention and ROI through a tiered loyalty program.

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MAGAZINE DESIGN AND STRATEGY

Design for STITCH Magazine, proposed package for WIRED Magazine.

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TIKTOK AI AD ASSISTANT

Reducing friction between users and paid advertising content by allowing users to ask questions in real-time.

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SRW AGENCY STRATEGY ANALYST

Digital strategy development, social media performance monitoring, consumer and behavioral trend analysis.

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SHORT-FORM DOCUMENTARY

"See It To Believe It", highlights the impact of social media on racial rights activism.

ARTISTIC EXPERIENCES BUILT AROUND THE AUDIENCE

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PROFESSIONAL ART EXPERIENCE

I am a sculpting and research assistant, credited in exhibitions internationally.

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ARTWORK

I am an mixed-media artist who works in painting, photography, and sculpture.

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